Pickup Pointe
An all-in-one system that runs the whole restaurant — ordering, POS, a custom website, marketing, delivery and digital signage, on hardware that comes in the box.
Overview
Pickup Pointe is an all-in-one platform that aims to cover the whole restaurant operation from a single back end: customer ordering, an Android POS tablet, card payments, a custom website, email and social marketing, gift cards and loyalty, a first-party delivery fleet, digital menu screens, and even AI phone agents. That breadth is unusual — most systems specialize in one area and bolt the rest on.
The piece that stands out for independents is the website. Rather than a shared template on a subdomain, Pickup Pointe builds each restaurant a custom site on its own domain, provisions SSL automatically, and layers on local SEO — structured data, FAQs and sitemaps — so the site is built to be found, not just to exist.
On pricing, the honest framing is that pickup orders can be commission-free (0%) on the top plan, with lower tiers charging a small flat percentage; delivery always carries a fee (6–15% depending on plan). Even the entry tier includes a tablet and printer integration, which removes the upfront hardware cost that many setups start with.
It’s a younger platform than the largest incumbents, so its third-party integration marketplace is smaller, and a couple of newer touchpoints (like the self-order kiosk) are still rolling out. Because it does so much, there’s also more to set up than on a bare-bones system.
Notable features
A real website, not a template
Every restaurant gets a bespoke, individually-designed site on its own domain with automatic SSL — not the shared cookie-cutter microsite many platforms hand you. AI-generated local SEO (schema, FAQs, sitemaps) is built in.
Commission-free pickup
On the top plan, pickup orders are 0% commission — you keep the whole ticket instead of feeding a third-party app. Delivery stays low and flat (6% on that plan) with clear, published percentages.
One tablet runs the floor
The base plan ships a tablet and printer integration. Staff take and manage orders, edit availability, run cards on a Stripe Terminal reader, handle cash, and print receipts — from the one device.
Digital menu boards on a Firestick
Turn any TV into a live, branded digital menu board with the Fire TV app — grid, carousel, slideshow or video-wall, with a scannable order QR. Signage others sell as a pricey add-on runs here on cheap hardware.
AI that does real work
Import a whole menu from a photo or PDF, take orders by AI voice, and let AI (or human) phone agents answer the line and take orders — with call tracking that attributes revenue back to the call.
A growth engine, included
Email campaigns, automated social posting, Google Ads and Business Profile automation, gift cards, loyalty points and referral programs come with the platform instead of being upsold one add-on at a time.
Delivery your way
Use a first-party driver fleet with live GPS tracking, or hand deliveries to DoorDash Drive — not locked into a single delivery model or a single set of fees.
Deeper than a POS
Reservations and events, staff scheduling with a built-in time clock, inventory that decrements as orders come in, multi-location, and per-item tax control all live in the same system.
Pickup Pointe pricing & plans
| Plan | Monthly | Setup | Pickup fee | Delivery fee | What it adds |
|---|---|---|---|---|---|
| Free | $0/mo | $400 one-time | 4% | 15% | Tablet + printer integration included |
| Pro | $100/mo | — | 2% | 12% | Custom website on your own domain, menu setup, Google SEO |
| Concierge | $125/mo | — | 0% | 6% | Advanced SEO + dedicated phone line |
Annual plans save roughly 10%. Pricing changes often — confirm current details on the vendor’s site.
Strengths & things to know
Strengths
- Genuinely all-in-one: ordering, POS, payments, a custom website, marketing, delivery and signage in one platform and one bill
- Tablet + printer integration included on the base plan
- Custom, non-templated website on your own domain with built-in local SEO
- Commission-free pickup on the top plan; low, published flat delivery fees
- AI menu import, AI voice ordering, and AI/human phone agents
- First-party delivery fleet with GPS, plus DoorDash Drive as a fallback
Things to know
- Delivery orders always carry a fee (6–15% by plan) — only pickup reaches 0%, and only on the top tier
- Younger platform: fewer third-party marketplace integrations than the largest incumbents
- Some newer touchpoints (self-order kiosk) are still rolling out
- The breadth means more to configure at setup than a minimal system
Who it suits
Independent restaurants and small groups that want to run ordering, their website, marketing and hardware from one system rather than stitching several tools together.
How Pickup Pointe differs from others
Pickup Pointe FAQ
What is Pickup Pointe?
Pickup Pointe is an all-in-one restaurant ordering and management platform. From a single system it handles online ordering, an in-store POS, card payments, a fully custom website, marketing, gift cards and loyalty, delivery, and digital menu screens.
How much does Pickup Pointe cost?
Pricing starts free ($0/month, with a one-time setup fee), then Pro at $100/month and Concierge at $125/month. Annual plans save roughly 10%, and the free plan includes a tablet and printer integration, so there is no large upfront hardware bill.
Does Pickup Pointe charge commission on orders?
Pickup orders are commission-free (0%) on the top Concierge plan, with the lower tiers charging a small flat percentage (2% or 4%). Delivery orders always carry a low, published flat fee of 6–15% depending on the plan.
What hardware does Pickup Pointe include?
The base plan includes a tablet and receipt-printer integration. Staff take and manage orders, edit availability, run cards on a Stripe Terminal reader, handle cash, and print receipts — all from the one device.
Does Pickup Pointe build a custom website?
Yes. Unlike template-based competitors, Pickup Pointe builds each restaurant a fully custom website on its own domain, with automatic SSL and built-in local SEO (structured data, FAQs and sitemaps) so the site is built to be found.
How is Pickup Pointe different from Toast or Square?
Pickup Pointe bundles a custom website, marketing, delivery and digital signage that Toast and Square typically sell as add-ons or do not offer, and it includes hardware on the base plan rather than as a separate purchase.
Does Pickup Pointe handle delivery?
Yes. You can use Pickup Pointe’s own driver fleet with live GPS tracking, or hand deliveries to DoorDash Drive — so you are not locked into a single delivery model or set of fees.
What kind of restaurant is Pickup Pointe best for?
Independent restaurants and small groups that want one system — and one bill — to run ordering, their website, marketing and hardware, rather than stitching several separate tools together.